Kris Jenner (Kim Kardashian’s Mom) Marketing Genius?

Say what you want about the Kardashians, but it’s a remarkable story of riches to more riches.  The Kardashian name is no stranger to the spotlight.  After all, Robert Kardashian was one the famed attorneys on OJ Simpson’s “dream team”.  Upon his death, it is alleged that he left his children a multimillion trust fund. 

Despite their riches, the Kardashian’s created wealth of their own.  Kris Jenner, mother of Kim Kardashian is a marketing genius pimp.  I used the word pimp because she was able to market (pimp) her daughters and made millions from doing so.  It’s impossible to ignore this family when we are bombarded with their images and stories both in print and television.  Most parents will be utterly ashamed and will want to crawl under a rock if their daughter made a sex tape, yet alone, a public sex tape.  But not this family… Kim Kardashian and her mother orchestrated one of the most profitable sale and distribution of her sex tape and went on to dominate reality television.  What’s astonishing is that Kim was able to parlay that reality TV fame into mainstream media all the while growing her empire.  Though Kim’s notoriety came from her sex tape, her sisters used her fame as a stepping stone and created wealth for themselves too.  Say what you want about this family good or bad, but there’s no denying that they’ve turned a very embarrassing situation to a carefully crafted multimillion dollar empire.

Personally, I’ve never watched any of their shows or purchased any of their products.  I don’t understand the fascination people have with this family and I don’t believe Kim Kardashian is a role model in the slightest form; however, there’s no denying that Kris Jenner is a marketing and media genius.  What’s your thought about the Kardashian’s success story?

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